And again, even if I concede that Twitter needs a massive ad sales staff - and I won’t concede that point - that’s irrelevant to their massive engineering and design headcount. Twitter arguably has the worst ratio of user attention to revenue of any media company in history. I mean it doesn’t just suck, it infamously sucks. ![]() Twitter still has way too many employees in other areas of the company.Īnother angle of pushback is that Twitter needs thousands of employees because their business model is different from WhatsApp’s. Hell, let’s say they all ought to get a raise. ![]() For the sake of argument, let’s just concede for the moment that every single person currently employed at Twitter working on content moderation is necessary, doing a good job, and ought to be retained. Everyone I know who has (or still does) work there has told me the same thing: the company is lousy with do-nothing employees and layers of bureaucracy to support their preposterously high headcount and needless managerial fiefdoms. I’m talking mostly about software engineers and designers. No one is arguing that WhatsApp’s 50-employee headcount in 2014 means Twitter only needs 50 employees today. ![]() The pushback is primarily along the following line: It’s unfair if not ridiculous to compare Twitter to WhatsApp circa 2014 because WhatsApp is a private messaging service and Twitter is a public microblogging service, and thus Twitter has enormous content-moderation / trust-and-safety problems that WhatsApp didn’t (and doesn’t). Lots of pushback from readers on my post yesterday on Twitter’s 7,500-employee headcount, and my basic agreement with David Heinemeier Hansson that their soup is spoiled many times over due to far too many chefs.
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